Yearly Archives: 2021

Living in Peterborough: Why Your Business & Family Will Thrive

living in peterborough - business startup
Insights Team Relocation December 1, 2021

What is it like living in Peterborough? If you’ve ever thought about relocating or starting a business venture in Peterborough, UK, it’s a good hunch. The city is rich in history, boasts a low cost of living, a high rate of education, and a vibrant entrepreneurial community with significant avenues of business support. It’s also a great place for growing families, with myriad cultural and arts events and entertainment options. If you’re planning to launch a company right away, LeviEmir can provide expert services to guide all of your digital marketing efforts.

Cost of Living

With a relatively lower cost of living than other similar metro areas, according to Numbero, rent in Peterborough is about 75 percent lower than in cities like New York. Not factoring in housing costs, the average Peterborough single spends about £719 a month on expenses, and a family of four about £2,555. You can compare the costs of living in other major cities here. Not only is a low cost of living great for you as an individual or family, but it’s also good for attracting a qualified workforce, which you’ll need if you launch a business. The Peterborough Market Rent Summary can help you research different-sized rental properties in popular locations including Deeping St. James, Yaxley, Crowland, and Whittlesey. You can learn more about housing costs by visiting RightMove.

Business Start-Up

If you’re looking to start a business in Peterborough, you’ll have a good deal of support and access to resources. The Cambridgeshire County Council offers regularly updated information on a wide range of business resources, including:

  • EMIS, which provides access to valuable market resource databases.
  • COBRA, a business reference with start-up tips and access to business resources.
  • Grantfinder, which helps small businesses gain access to potential funding opportunities.

Gov.UK also provides a wealth of resources for business startups and entrepreneurs. You’ll be able to find links to regulatory agencies, FAQs on business start-up, licensing, and permitting entities, and other details necessary to launching, operating, and growing a business. It also provides tools to help if your business struggles or you run into roadblocks along the way.

living in Peterborough - Business StartUp

Business Quick-Start Checklist:

  • Write a business plan that includes a detailed operational budget. You can do it yourself, or hire a freelancer through an online job board. Read reviews and weigh cost and delivery time before hiring someone.
  • Register as a self-employed business owner or choose an appropriate incorporation status.
  • Find a location of operation or join a co-op, find a maker space, or establish a home office.
  • Determine what type of insurance or special business license or use permits you need.
  • Secure funding via small business loans or grants and set up a business bank account.
  • Identify vendors or suppliers, as needed, and place your first orders.
  • Purchase necessary equipment and get trained on specialized software, if necessary.
  • Hire employees or freelancers and independent contractors, and get them trained and onboarded.
  • Create a website and social media accounts and develop a strategy for utilizing them to build your customer base.
  • Launch your business with a grand opening.
  • Keep good records – consider hiring a bookkeeper or accountant to help you stay on top of finances.
  • Revisit your business plan often to ensure you are staying on track.

You can build or expand your professional network by joining the local chamber of commerce. The Peterborough & Stamford Chamber of Commerce offers opportunities for training and development, mentoring, networking events, and social opportunities to help you make key business connections with local industry leaders. This type of support is essential when launching a startup. Other entities that cater specifically to entrepreneurs include:

  • Peterborough Business Start-up Centre
  • Opportunity Peterborough
  • Cambridge & Peterborough Combined Authority Growth Hub

Knowing you have a community to turn to if you hit any problem areas is essential in the early phases of a new business launch.

Quality of Life

Quality of life is important for families and for people relocating for professional purposes. As such, a city’s cultural environment, nightlife, entertainment, and outdoor recreation are all key. And let’s not forget the food! Living in Peterborough includes developing a taste for local favorites like Childwickbury, Baron Bigod, and Discovery apples. There’s no shortage of casual and fine dining options, and with a bit of time set aside for exploration, you’re sure to find your own “new favorites.”

Top Cultural Events:

  • Millfield Festival
  • Anglian Water Music Festival
  • Peterborough Festival
  • Peterborough Festival of Antiques

Popular Parks:

  • Peterborough Sculpture Trail
  • Crown Lakes Country Park
  • Ferry Meadows in Nene Park
  • Cuckoos Hollow

Other points of interest include Burghley House, Peterborough Cathedral, Peterborough Museum, and Art Gallery, and Elton Hall and Gardens.

Education

An educated workforce is critical to the success of an area’s businesses and, to strong economic growth. A variety of quality educational offerings is also important to new residents and to would-be employees. Fortunately, Peterborough is home to a number of top institutes of higher education, including:

  • City College Peterborough
  • Pitman Training Peterborough
  • University Centre Peterborough

Also, there is a new £30 million university, ARU Peterborough, set to open in 2022.

Living in Peterborough also provides access to exceptional primary schools, giving parents a wide range of choices for their children’s education.

When you’re looking for a city to relocate to or start a business, Peterborough ticks all of the boxes in terms of a business-friendly environment and a city full of opportunities for learning, entertainment, and exploration. Consider all of the wonderful things living and working in Peterborough can do for you.

LeviEmir’s talented, diverse, and friendly team of PPC and SEO consultants have managed SEO campaigns that significantly increased clients’ organic traffic and revenue generation. The company develops world-class websites and digital marketing campaigns for both B2B and B2C enterprises. Reach out today for a consultation when you’re launching your new venture.

Guest Post Written by Tina Martin of Ideaspired.

E-commerce PPC Consultants Can Help Your Business Grow

UK PPC Consultants
Insights Team Pay Per Click November 4, 2021

Wondering if you should work with an e-commerce PPC consultant to help your business grow? Let’s run through the ins and outs of Pay Per Click Advertising. This is a type of digital marketing that allows you to use search engines and social media to drive traffic and conversions faster than SEO.

It may be a terrific method to advertise your company and attract new clients, but it can be a little complicated for those who are new to the channel.

Despite the fact that 45 percent of small companies use some type of internet advertising, many are still unfamiliar with pay-per-click advertising.

We will discuss different platforms and how they function in this tutorial to help you understand what PPC is, how it works, and how you can utilise it to create success for your business.

What is PPC?

Pay-per-click, or PPC is under the umbrella of performance marketing, is a method of online advertising in which you pay a charge to have your website appear on a search engine’s result page (SERP) when someone types in specified search terms. When you conduct a search on Google (or Bing), you will notice advertisements at the top of the results page. Performance marketing encapsulates SEO, paid search marketing, paid social marketing, affiliate marketing and other forms of digital marketing where measurement of outcomes are more accurate. Allowing businesses to see the return on their investment better.

Businesses who run advertisements in pay-per-click advertising are only billed whenever a user actually clicks on their ad, thus the name “pay-per-click.” PPC is used by businesses to generate traffic, purchases, or enquiries from their target market. Common PPC solutions offer a great deal of targeting flexibility, allowing you to show advertisements just to those who suit your target demographic.

What is SEM?

SEM is a catch-all phrase for both paid advertising and organic keyword ranking. It’s crucial to realise that not all PPC takes place on search engines; PPC advertising can also be found on social media, for example Facebook and Instagram Ads.

People use search engines to find providers of both products and services, and when there is an active audience seeking what your company has to offer, there is a potential to make a sale.

PPC is a marketing channel that encompasses a variety of ad platforms, the most popular of which being Google Ads and Bing Ads.

There are several ad types inside each of these platforms, including:

  • Search Ads
  • Shopping Ads
  • Display Ads
  • Video Ads

There are a few phrases you should be familiar with if you want to go into paid advertising for your business or work with PPC consultant to help you seamlessly get the ball rolling. Let’s get started.

Campaign

The first step in creating PPC advertising is to choose an ad campaign. Consider your campaign to be the main message or topic you wish to convey via your adverts.

Ad Group

There is no such thing as a one-size-fits-all solution. That’s why, within your campaign, you’ll generate a series of ads based on a set of closely linked keywords.

Cost Per Click (CPC)

The amount an advertiser pays for each click on your ad is known as the cost-per-click (CPC). The cost per click (CPC) is your bid in an auction that decides where your ad will appear. As you may expect, a greater bid means better ad placement. For each ad group you create, you may define a CPC.

Keywords

Keywords inform search engines which terms or search queries your ad should appear next to the SERPs. Keyword research is something that PPC consultants can help you with if you’re unsure of how to get started figuring out the best keywords to target for your business to generate leads or sales from PPC advertising.

Ad Text

Your keywords should inform your ad text. Remember, your Quality Score is determined by how relevant your ad is; therefore, the text in your ad (and landing page, for that matter) should match the keyword terms you’re targeting.

PPC Ad Auctions: How do they work?

Notably, advertisers cannot simply spend more to guarantee that their adverts are displayed above those of their competitors. Instead, Google and other major search engines employ a fully automated method known as the Ad Auction to decide the relevancy and legitimacy of adverts that appear on their SERPs.

When a user conducts a search, an ad auction is initiated to decide criteria such as an ad account’s eligibility to participate in the auction,  the order in which qualifying advertising will display in the ad space and  how much each of the advertisements displayed pay per click? PPC Consultants are experts at setting up campaigns so that you pay the least possible per click.

The maximum CPC (cost-per-click) that an advertiser sets in their campaign for a given keyword or ad group is the highest that they are prepared to pay for each clic. This is the first influencer on the auction. The Quality Score (QS) is another thing to consider.

It is a measure that takes into account a variety of criteria such as an ad’s predicted CTR (click-through rate), relevance to the query being searched for, and the experience of the landing page to which the ad will direct people.

The Ad Rank determines the position of an ad on the results page, which may be calculated as follows:

Ad Rank = Max CPC x QS

Admittedly, the actual formula Google uses is a little more complicated, but this is a great approach to get a broad concept of it.

What factors influence the cost of a click for an advertiser?

CPC is influenced by several factors, including Ad Rank, but it isn’t the only one. We may grasp the charge that an advertiser pays to appear in their position if we consider the following formula:

Ad Rank / QS + $0.01 = CPC

Although the fundamentals of pay-per-click advertising are straightforward, running a profitable pay-per click advertising campaign is everything but. Many advertisers just do not have the time or resources to keep up with Google Ads and Bing Ads changes, and as a result, they are missing out on great possibilities to grow their business revenue via PPC.

Popular PPC Platforms

There are several online venues where you may invest your hard-earned ad dollars. The most popular ad platforms are successful because they are simple to use and, most importantly, well-trafficked. However, if you have a limited budget, you might want to seek a lesser-known option to these major players unless you’re working with a PPC Consultant to help you manage your campaigns right. Here is the list:

  • Google Ads
  • Microsoft Advertising (Bing Ads)
  • AdRoll
  • RevContent
  • Bidvertiser
  • Advertise.com
  • Facebook Ads
  • BuySellAds
  • Twitter Ads
  • AdBlade
  • LinkedIn Ads
  • Amazon Ads
  • Pinterest Ads
  • AdRecover
  • Taboola

UK PPC Consultants

What is the value of an E-commerce PPC Consultants?

Although organic ranking is desirable, getting to the front page of SERPs might take months or even years. You probably will not have time to wait for the influence of organic, social, or direct traffic to kick in if you’re a startup or small firm. This is where PPC consultants come in.

1. You want to produce fast results, PPC consultants can help

A PPC Consultant can setup optimised PPC ads, that can shoot your business to the top of the SERPs within hours of launching your campaign. Many new advertisers loose money doing PPC because they did not know what type of ads and ad appeals will work best for their business and industry.

2. You want expert spend control and PPC ads testing

With a PPC consultant, you get the their experience for easily customising the best keywords to target, ad placement, and budget. They will also have experience doing A/B split testing with different advertising to determine which one generates the best ROI.

The advertisements that perform they will scale until they no longer offer good results then create new ones and monitor the ads while you work on managing your customer relationships.

3. You want to use data from PPC ads to improve your SEO strategy

The process of optimising your website to rank high in search engines organically (without paying for ads) and generate free visitors is referred to as SEO.

Working with a PPC consultant will help you to use your paid advertising to complement your SEO strategy so that overtime you have less dependence on PPC Ads and get more customers and revenue through organic search engine traffic. This reduces your cost of sales and increases your profit margin.

Finding an e-commerce PPC consultant

Guess what, you’ve found one. Levi Emir delivers integrated SEO and PPC campaign strategy and management services that can help to accelerate your client or customer growth, propelling your business forward faster. Book a virtual appointment today! Cheers to your continued success!