Managing Million Pound PPC Campaign Budgets

When is comes to PPC Management, of millions in Google Ads campaign budgets, targeting countries globally to achieve a 1:3 or higher return on ad spend (ROAS) can be an especially complex task.

However, there are some best practices that can help you manage your budget effectively and achieve your desired return on ad spend.

1. Start with a clear strategy: Before you begin spending your budget, it’s important to have a clear strategy in place. This should include your goals, target audience, and the products or services you will be promoting.
2. Conduct thorough keyword research: Identify the keywords that are most relevant to your products or services, and that are most likely to be used by your target audience. This will help you to create more targeted and effective ad campaigns.
3. Utilise geographic targeting: Use geographic targeting to reach your target audience in specific countries. This will help you to avoid wasting money on irrelevant clicks, and will also help you to reach your target audience more effectively.
4. Use re-marketing campaigns: Re-marketing campaigns allow you to target people who have already interacted with your website or app. This can be a great way to increase conversions and boost your return on ad spend.
5. Optimise your campaigns: Continuously monitor and optimise your campaigns. Use the data you collect to make adjustments to your ad groups, keywords, and targeting to improve your performance.
6. Use A/B testing: Use A/B testing to find the best performing ad copy, images, and landing pages. This will help you to improve your click-through rate and conversion rate.
7. Utilise different ad formats: Use a variety of ad formats such as search ads, display ads, and video ads to reach your target audience in different ways.
8. Monitor and measure your results: Keep track of your return on ad spend and other key metrics such as click-through rate and conversion rate. Use this data to make informed decisions about where to allocate your budget.

By following these best practices, you can effectively manage million pound PPC budgets and achieve a 1:3 or higher ROAS. However, it’s important to keep in mind that achieving a high ROAS requires ongoing effort, optimisation, and testing.

If you need help with strategy formation, A/B testing, re-marketing, ad copy, audience targeting or another other aspect of your campaign? Send us an email to discuss your business and goals so we can help you achieve them online. Alternatively, you can schedule a free 25 minute discovery call now so we can put together a detailed PPC Management proposal/quote for you. We look forward to hearing from you. Cheers.